THE
BEAUTY OF NETWORK MARKETING (MLM)
By Elder Odewande J.O.
Introduction:
Network
marketing is a direct selling method in which Independent-Agents serve as
distributors of goods and services, and are encouraged to build and manage
their own sales force by recruiting and training other Independent agents.
In this method,
commission is earned on the agent’s own sales revenue, as well as on the sales
revenue of the sales-force recruited by the agent and his or her recruits
(called Downline). Network marketing is
also called Multilevel Marketing – (MLM), Cellular Marketing, or by other such
names; it is a Multi-Billion dollar world-wide industry that distributes
practically any portable item.
Network
Marketing’s Beauty Reviewed:
The world Business
Research has declared Network Marketing (MLM) out of the world of business to
be the only one that has produced more millionaires than any other business in
the world. It is the only business that is capable of moving an ordinary person
or very poor people (who have even lost all hopes of success in life) – from
almost zero point to become a millionaire within a limited time of 2-5 years; with
strong decision, hard work, courage, sincerity, persistence and perseverance.
It
is the only business that could be started with little or no capital (but with
the qualities mentioned above) and become a millionaire within a short time of
about 2-5 years.
“The
most successful and richest people in the world look for and build networks.
Everyone else looks for work.” (Robert Kiyosaki)
To the Network marketers, Robert Kiyosaki
has advised: “Do not work for the system; be part of building the system.”
This
is the truth of the modern business system of the world. To become one of the successful
people in the list of the world successful people, we should learn and follow
the foot-steps of the successful people by building our own network too. Think
about this; it really worth it.
“You
can never be rich working for people. To become rich, work for yourself.”
(Robert Kiyosaki). This is a good advice for all Network marketers and also for
the young ones with university degrees roaming about the street without any job
at hand. The earlier people understand this fact the better. Even if they want
to take the job, it is not there.
The
old orientation of having a good degree certificate, look for a good and highly
paid job, pursue your career and move gradually to the top of the cadre through
promotion; retire at the age of sixty or sixty five years has seized to give
positive result as it had in the past. The so called retiree retires poor and
broke. Due to the poor condition, the retiree will start to look for a new job after
retirement in order to put the soul and body together instead of sitting down
at that old age to enjoy the fruits of his long term labour. This is the
adverse effect of fully relying on job
throughout one’s life. The full meaning of job thus states: Just Over Broke. Today, mere certificates
are no more recon with; it is what you can deliver into the system that
matters. This is what dictates your value and your worth as well.
Few
Statements of the Beauty of Network Marketing from the World Highly Successful
Men:
i.
Bill Gates – (Microsoft Chief and Software
Architect)- the richest man in the world to-date says:
“If I will be given a
chance to start all over again, I will choose Network Marketing.”
ii.
Robert Kiyosaki - (Author – Rich Dad Poor dad Books
and Business Investor) says:
“Network Marketing
gives people the opportunity, with very low financial commitment, to build
their own income-generating asset and acquire great wealth.”
iii.
J. Paul Getty – Says:
“I
will rather have 1% of the efforts of 100 people than 100% of my own efforts.”
The
Rich are getting richer, while the Poor are getting poorer:
(Liken this statement to Jesus’ Parable
of the “Ten Talents”: Matt. 25:29)
Why?
The only reason is that
the Rich are very wise and they follow the Well Proven Principle of wealth by
using their wisdom, business understanding and ability to build Networks. They
become so powerful, get well connected and become wealthy – getting richer and
richer.
Whether the poor like it or not, below
is the authentic statistics of the world wealth sharing:
a.
5% Rich people controls 95% of the world
wealth.
b.
95% Poor people share the remaining 5%
of the world wealth.
The
fact is that, if the majority of the world population – 95% continues to do
what they’ve been doing to-date; they will continue to get the same results
they’ve ever been getting.
If really we want to get out of our present POOR situation, we need to let
go our pride, put away our fear and timidity, let’s humble ourselves and learn
from these self-made rich Millionaires and Billionaires how to build NETWORKS. If we can sincerely and
continuously express every aspect of our potentials; putting on all the
qualities of Entrepreneur without hurrying for immediate reward; if we can
successfully duplicate all the rich has taught us, there is no doubt that we
shall become rich as well.
WHY
NETWORK MARKETING/MLM?
It has to be NETWORK MARKETING or no any
other business because of its reality to life especially the life of the poor
people. It has passed the test of time and it is still putting smile into the
face of the poor people right now. As a successful Networker, you have access
to the following benefits in
life:
1. Freedom of time.
2. Freedom of Finance.
3. No employee advantage.
4.
Low
overhead and low start-up capital in business than any business or investment
in the world.
5. No special degrees are required to
be and succeed in the business.
6. Unlimited income.
7. Tax advantages.
8. Ability to leverage.
9. Ability to express your potentials.
10. Mastering Entrepreneurial acumen
and acquiring necessary qualities to become a successful Entrepreneur through
the intensive and continuous trainings in the business.
Despite
the beautiful aspects of Network Marketing business, still the business records
some numbers of failures. This is not a new thing both in life and business as
well worldwide. From the beginning, God created male and female, success and
failure, life and death (etc.) so, failure in Network Marketing should not be
seen as something special or extraordinary. Failure does not happen in business
alone, it occurs in every sphere of human’s life.
But in most cases, what many see as a
failure(s) most of the times could be a mere challenge/(s) along the way to
success. A challenge that poses itself as a failure can never become a failure
until that person concerned accepts it as a failure. The story of Mr. Edison who’s
over 1000 experiments in making Electric Bulb were negative will support this
statement. If Mr. Edison had seen all these negative experiments as failures
and succumbed, you and I would not have had the privilege to enjoy Electric
Bulb today. Despite all the challenges he experienced, he persisted and at the
end, he had one, only “ONE POSITIVE
EXPERIMENT” that made the Electric Bulb possible which we all enjoy
today. So, with a little more persistence, we can (as Mr. Edison did), achieve
our goal, be successful and also become whatever we wish to become in life.
Some Causes of Failure
in Network Marketing:
a.
Quitting:
The general habit of
quitting the business when one is overtaken by some temporary challenges is
very common among the Distributors.
“When time is tough, be tough with time;
tough time never last, but tough people do.” (Schuller)
Distributors
should always note that: Quitters never win, and winners never quit. Whenever
you experience any challenge or cog in the business, please stay put and never
quit because quitting is never a solution to challenges. The only solution is
to persist, endure and continue to move forward until you achieve success.
b.
The
Fear of Reject:
The fear of reject in
the minds of many distributors is made so big, even bigger than the reject
itself in most cases. Distributors should take reject as part of the business
because the game of the business cannot run well without it. The irony of the
fact is that what the distributors see as reject (i.e. when somebody is invited
to join their business and refuses or says no, they say they are rejected) is
no reject but a mere ignorance of the value of the business to which they are
invited. If you see it this way, just move forward to meet the next man who is
ready to say “YES” to your
invitation. Also note that the “NO”
of today is never a permanent “NO”.
The same man who says no
today can later understand the importance of your earlier invitation and change
his opinion to say “YES” and then
join your business to become an active member of your team tomorrow.
c.
Insincerity:
Many of the
Distributors that failed are not sincere to themselves, their up-line, members
of their down-line and their customers as well. They appear as if they are busy
and would like the people with whom they are working to have the same
impression of being busy. But in the real sense, they are practically doing
nothing. They are the type of people referred to as being busy doing nothing.
At the end of the day, they are the people who will say the system is not
working for them and then quit. To achieve success, distributors must be
sincere to themselves and every other people they deal with in the business.
They must always do the basics and other necessary things right, continuously enough
and at the right time before they can succeed in the business.
d.
Lack
of Edurance:
Most of the people that
failed in Network marketing could not endure the time it takes to achieve
success in network marketing. They want their reward now. Even the farmers in
the farm when they plant cannot harvest immediately whatever they planted; the
seed will have to germinate, the young plant will have to grow to maturity
after they have nursed and cared for the plants for months (e.g. maize) or even
years in case of cash crop like cocoa or cola nut or palm tree. They will have
to wait until their crop matures and give fruits and the fruits also mature
before they can think of harvest. This is exactly what it looks like in network
marketing. You will need to start the business, work very hard to build it and
later it will start to generate dividends; and this waiting takes about two to
five years of consistent inputs of time, energy, money, wisdom and patience.
Network Marketers
should know that this business is not get-rich
quick business; it takes time and hard work to build it.
e.
Over
Expectaton and Anxiety:
Some Network Marketers believe in get-rich quick business and therefore
join the business with the hope of becoming wealthy within a very short period.
But when their expectation fails, they are discouraged and become weak. They
don’t see anything good again in the business; they lose every hope and their
final decision is to quit the business. They are over ambitious; they want all
the profit now even when they have not done enough. Any Network Marketer who
wants the best from the business will need to work very hard and persistently
too to grow the business and wait until it starts to yield profit. The joy of
it all is that once the expected gratification starts to fall in, it knows no
end.
g.
Lack
of Consistence:
Lack of consistence is another challenge that causes
failure in Network Marketing. Some Network Marketers had no focus or any dream
when they joined the business. Since the majority of them have something doing
when they joined the business, so, they are not serious about, the business.
They run the business – ‘on’ and ‘off’ system and therefore affecting its
growth; when the business does not grow, there could not be a reasonable profit
if there is any at all. When the type of money expected does not come, they are
discouraged with the opinion that the business is not working and the next
thing they do is to quit.
You Can Be Successful
In Network Marketing:
The good thing about Network marketing is
that all Marketers/ Distributors are given equal treatment, chance, time and
freedom to operate in the business at their own capacity and pace. The only
difference between the failure and success is that the people who succeed
equally passed through those challenges mentioned above, but they treated these
challenges positively, got them studied, and learnt lesson from them; they
continued to move forward until they succeeded.
The failures were passive with the
challenges, they were negative in their actions towards the challenges and at
last they failed.
It
is important to note that what happens between the successful people who failed
in network marketing happens between the rich and the poor. It is these similar
factors that
differentiate
the wealthy people from the have not.
Process of Winning In Network
Marketing:
For the players of a game to win, they
have to sincerely follow the rules or guidelines of the game. For
Mathematicians to become excellent in mathematics, they must be committed to
mathematics. For athletes to win gold medals at the Olympics, they must be
fully committed and almost forgotten on the field practicing.
Like-wise in network marketing
Distributors must follow the rules, do the basics on daily bases, be teachable
and follow the paths that the successful leaders have followed.
Rule number 1:
“Making decision to go PRO - the first
step toward taking this business all the way to the top.” (Eric Worre.)
Rule
Number 2:
“Find the game where you can win, then
commit your life to playing it and play continuously until you win.” (Robert Kiyosaki.)
Rule number 3:
“Put up your ability and potentiality to
get a large group of people to take a few simple actions consistently.” (Eric Worre.)
Rule number 4:
“You were born to win, but to be a winner,
you must plan and believe to win, prepare to win and expect to win.” (Zig
Ziglar.)
Create
a strong faith and apply the same faith to your business and you become a
winner.
Rule number 5:
Before you can transform your wallet from
poor to rich, you’ve got to transform your spirit from poor to rich as well. The Lord Almighty endowed us with a powerful
mind; use the great power of your mind to create success for yourself in the
business you cherish and passionate to do.
Rule number 6:
“People empowering people” is another very vital
rule for success in network marketing. It is not possible to grow effectively
in this business without the up-line empowering the down-line in his team
especially in the area of effective training. The more we put helping others first,
and focus on adding values to other people’s life, the more abundance flows our
ways.
It is a win, win, and win all the way round.
The
Power To Win:
As
earlier said, men are created with equal potentials and abilities to succeed in
life. These potentials are the power within. The extent to which this power is
used determines the success or failure of a man; i.e. when it is positively and
effectively used, it results to success, makes man a winner and at the same
time makes a man to accumulate wealth. But when it is negatively and
ineffectively used, it brings failure, makes man a loser and poor.
The
irony of life is that many do not even know that they possess this power talk
less of either using it effectively or ineffectively. This inherent power
within us has principles to study and follow them and strictly followed if we
really want to have the expression of supper success in our lives as Network
Marketers.
One
important thing we must be aware of is that the principle of the power gives us
just what we ask of it. If we only undertake little things, it only gives us
power for little things; but if try to do great things in a great way, it gives
us all the power good enough to achieve the great things we aspired.
But
in our own interest, we must heed to this important warning in the use of the
power within. The warning – We must beware and run away from undertaking great
things in a small way. It is very dangerous.
The
Last Word Of Assurance Of Possibility:
Thanks be to God who not only created men
in His Own image but also created them with the same potentials. The inequality
experienced today amongst men is caused through ignorance, folly and mental
laziness. God gives men 24 hours throughout the world; He gives individual
person two eyes, two legs, two ears and one head with adequate brain with supper
reasoning.
It
is a confirmed fact that nothing was in any man that is not in you. No man ever
had more spiritual or mental power than you can attain; or did greater things
than you can accomplish. You can become what you want to become in life.
Physically or spiritually, man knows no limitation, our only limitation is
ourselves – (if we say we can, we can; if we say we cannot, we cannot.) “As a man
thinketh, so he is” (James Allen).
If
I can do it, you can do it as well. If he can do it, there is no reason why you
cannot even do it better. If you do it today, you can still do it tomorrow and
always. The necessary inherent power, energy and all the potentialities are
already in place within you; except you decide not to use it.
If
God has given you everything needed to succeed excel in life, it becomes a
great sin if you fail; and a sinner cannot go without been punished. Part of
the punishments that you are due for, for your refusal to use the potentials
that God has given you are the poverty, suffering, unhappiness and the undue
lack that you are currently passing through here on earth.
For
whatever difficulties or challenges you’ve passed through so far on earth, it
is not too late for you to change for better in life as long as you live. Stand
up now and make giant positive strides forward and move into your success which
is your divine portion in network marketing. Nothing is as easy.
Foot Note:
Taking
your time to read through this message is an indication that you want a change
for better in your life. Take your decision and register to become a member of
our Progressive Team at no any other
time than NOW. We promise to give you all the required training; the
necessary support and encouragement that will sustain and make you succeed in
network marketing.
Let’s
build the NETWORK SYSTEM
together; this is the secrete of the Rich and Successful People. Nothing succeeds like TEAM WORK.
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